Annatto color, characterized by its attractive yellowish-orange to dark orange hue, is widely utilized in diverse food applications, including cheese, butter, beverages, and breadcrumbs. Available in both oil and water-soluble forms, annatto offers an appealing solution for manufacturers seeking to enhance the visual appeal of their products while adhering to clean label principles. This natural color source not only meets consumer demand for transparency in ingredients but also provides an aesthetically pleasing alternative to synthetic dyes.